Essentials of marketing a marketing strategy planning approach by William D. Perreault

Cover of: Essentials of marketing | William D. Perreault

Published by McGraw-Hill/Irwin in New York .

Written in English

Read online


  • Marketing

Edition Notes

Includes bibliographical references and indexes.

Book details

StatementWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
ContributionsCannon, Joseph P., Ph. D., McCarthy, E. Jerome
LC ClassificationsHF5415 .M378 2010
The Physical Object
Paginationxxxix, 691 p. :
Number of Pages691
ID Numbers
Open LibraryOL24116537M
ISBN 100073404810
ISBN 109780073404813
LC Control Number2009031814

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